Printed leaflets, brochures, catalogs, business cards, flyers are extremely important elements for your company success in business. They play an important role as marketing tools. For this reason, you have to be careful when looking for a printing service.
The printing services available vary according to the type of paper used, printing system, colors, coatings, folding, etc. Prices will also vary according to these aspects. If you are looking for affordable printing services, on this page we provide you with information about the most affordable and convenient options.
Before you turn to a printing house to have a print run of brochures, flyers, or other pieces of stationery printed, you should know what type of paper you are going to use. There are different types of paper. Paper varies according to their weight and texture. Coated textures are more expensive that non-coated. So, if you don’t want to spend too much money on printing, then don’t go for glossy paper, for example. On the contrary, if you are having catalogs or brochures printed, we recommend opting for coated paper. It’s not a good idea to print this type of stationery on newsprint. If you do this, you will be spending money —because you will still have to pay for that— on something that won’t have a good effect on the target. In the end, it will be a waste of money for you, and you will regret not having printed your designs on good quality paper in the first place.
The printing cost will rise if you choose to print full-color designs. If you can avoid using colors for your design, then you will probably save a lot of money on your prints. So, when you have your design made by a designer, let them know that you will have them printed in black and white. Again, don’t do this with catalogs and brochures. These types of stationery materials are supposed to convey quality, and it will be a waste of money to print black and white catalogs and brochures.
There are two different types of printing systems: offset printing and digital printing. Offset printing is a conventional printing system that allows printing large print runs on all type of paper and other supports. It also offers high-quality image resolution. Digital printing is used to print smaller print runs. It is cheaper and faster than offset printing. If you want to print small print runs —up to 1,000 copies—, that is catalogs, brochures, business cards, tri-folds or bi-folds, we recommend using digital printing. If you need to print large print runs, or to print on wood or metal, then you should turn to conventional offset printing. Printing a small print run with offset printing will cost you a lot of money. Offset printing system implies previous preparations that make costs higher. Apart from this, unlike the offset printing system, the digital system allows you to customize or change your designs before the whole print run is printed if you found an error. There are offset printing systems for small print runs that guarantee high definition. These systems are recommended for brochure printing. However, these systems are much slower than digital systems and costs are higher.
If your design has photographs, then you should consider the type of paper, colors and printing system you are going to use. If you don’t want to spend too much, then you should get rid of the photographs in your designs. If you can’t do that, then you may want to print them in black and white. To guarantee high definition, the type of paper you will need should be coated. Quality paper is not cheap, so be prepared to spend a considerable sum of money on this. For high definition you should also choose digital printing. Offset printing services that provide high quality image printing are generally expensive. Unless you are printing a very large print run —more than a thousand copies— use digital systems.
Although you may think that the folding of your brochure, tri-fold, bi-fold, catalog is not important, it actually is very important as regards printing prices. Why? Because you fold a piece of stationery printed in newsprint. This type of paper is too light and folds just won’t work. If you want tri-folds or bi-folds you will need quality paper and that means more money.
Keep in mind all of these aspects when having your design made so that when you take the design to the printing house you don’t find yourself in front of unaffordable prices.
In conclusion, the most affordable type of paper is newsprint, but don’t use it if you are having printed designs in full colors, if the print will be folded, if it includes photographs. In these cases, use coated paper, or at least a better quality paper. Avoid offset printing. Offset printing is good for magazine or newspaper printing but not for small print runs. Digital printing allows high definition printing at low prices and fast. Don’t use colors or photographs in flyers to avoid extra expenses. Flyers are not supposed to have a serious look as brochures do. In the case of business cards you can avoid coatings, which imply an added cost, and use a cheaper type of paper. It is recommended to use colors in business cards. They are too small anyway so the printing will be not that expensive.
We hope we have helped you with this information. Our only aim is to provide you the necessary information to make your printing experience satisfactory. We understand that budgets are generally tight and that many people end up investing a lot of money in printing because they don’t know how to avoid extra expenses. If you want to learn about how to get affordable web design, corporate identity, logo design and SEO services, check out the rest of this website, there you’ll find all the information you are looking for and needing to save money on your design projects.
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